Prickly Pear Strategies works alongside New Mexico's changemakers—nonprofits, grassroots organizations, unions, and political leaders—to turn vision into action. From campaign strategy to policy advocacy to facilitation, our work is built on trust, driven by excellence, and focused on creating real, lasting and sustainable change in our communities.

Building power through strategy, collaboration, and action.

Nayomi Valdez

Owner/Operator

Our Mission

To empower New Mexico's communities and organizations with strategic guidance, collaborative leadership, and principled advocacy that creates lasting, meaningful change.

What We Bring

Relationships matter. Results matter more. Prickly Pear Strategies brings together strategic expertise, trusted alliances across New Mexico's political and nonprofit sectors, and an uncompromising commitment to integrity.

Services &
Areas of Expertise

From campaign strategy to policy advocacy, from facilitation to legislative tracking, Prickly Pear Strategies serves the organizations and leaders building a more just New Mexico. We bring deep expertise, trusted relationships, and unwavering commitment to every partnership.

Theory of Change

  • Our Approach

    Change lasts when communities co-create it. We clarify the goal, co-design the path, and manage the work so teams can deliver with confidence.

  • Clarify

    Before strategy comes clarity. We work with you to cut through complexity, align stakeholders, and define what success actually looks like. Whether it's a campaign goal, policy objective, or organizational vision, we ensure everyone understands the target—and why it matters. Clear goals drive focused action.

  • Co-Create

    The best strategies emerge from collaboration, not top-down mandates. We facilitate inclusive planning processes that center community voices, honor diverse perspectives, and build shared ownership. When teams co-design the path forward together, they're invested in seeing it through. This is how movements grow stronger.

  • Champion

    Strategy without execution is just a document. We don't just plan—we partner with you to manage implementation, navigate obstacles, and keep momentum alive. From campaign management to policy tracking to facilitation, we stay in the work until you achieve your goals. Your success is our commitment.